I recently stumbled across another article about the quietest place on earth (this room gets periodic internet coverage), and it really made me want to check it out to see how long I could last. It got me thinking that since I'm probably not the first person to have this thought, perhaps there's an opportunity there.
Providing ultra-quiet spaces for meditation and curiosity satisfaction wouldn't be realistic by itself (unless there's some really amazing DIY soundproofing out there), but bundled together with other competition-based science demonstrations, one could likely create quite a draw. Manhattan's promising Museum of Mathematics is tragically underfunded, but its best exhibits are those where a specific optimal outcome is explored and achieved only through an understanding of the underlying science.
Extending this idea of "the science of limits," one quickly sees the synergy with Guinness' powerful world records brand. Allowing paying (or suggested-donation-giving) customers to learn about and compete for world records on the spot could be an amazing educational and brand-building opportunity. In addition to trying your hand at total silence, one could imagine visitors racing against projections of Usain Bolt's world record 100m, reciting memorized digits of pi, programming rubik's cube-solving robots, or singing on pitch.
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