Saturday, December 28, 2013

A Strange Fashion Moment

Random cosmic convergence or a sign from the fashion Gods?
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The fashion industry is one of the most dynamic and fascinating. The nearly complete lack of intellectual property rights means that for designers and brands to stay on top, they must constantly innovate. Add to this the complex interplay of copying and variation between cultural and demographic groups, as well as the influence of technology, trade policy, and economics, and you've basically got an endless source of interesting developments.

One of the weirdest fashion incidents in recent memory occurred about a year or two ago and lasted for just a blink of an eye: a total convergence by most major fashion groups on a single item. North Face technical jackets somehow became totally awesome and cool among urbanites of all income and racial groups, young professionals, rural hippies and bohemians, established government and business professionals... the list goes on and on. I won't attempt to explain why this miraculous trend singularity happened, but it's fascinating to realize that each fashion group arrived at the North Face technical jacket by a different path, each with their own history and internal logic.

edit: spelling

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